Big Wig from holding company: Speed is our competitive advantage.
Copywriter: What happened to great work?
BW: We’re changing the paradigm.
CW: You’re telling clients we can do it better faster?
BW: Exactly.
CW: But good work takes time.
BW: Not anymore. It’s a digital world.
(BW exits)
Art Director to CW: How can we be expected to do great work when we don’t have time to think about it?
CW: Work longer hours.
AD: I’m already working 60, 70 hour weeks. My kid hardly recognizes me.
CW: It’s the new paradigm.
AD: Fuck you.
CW: Listen, clients will demand good work… eventually.
AD: And in the meantime?
CW: It’s a digital world. Try FaceTime.